Celebrating the Culture of Basketball: Nike | Battle Force Manila
Throughout November, Nike celebrated the culture of Basketball through Battle Force Manila. From basketball tournaments, art installations, dance and rap battles, Battle Force Manila truly gave us a taste of how basketball ties everything together. Basketball for Filipinos definitely cut across these lines and seeing thousands come together was truly an amazing feat. Last November 24, the celebration culminated at the Finale held at Three Parkade, Bonifacion Global City .
The parking building was converted to a basketball lover’s playground. Basketball games, the five art installation pieces, customization stations, and performances of musicians and artists made the Battle Force Manila Finale one amazing celebration. Represented by their respective mentors Katrina Guyingco, Thirdy Ravena (Basketball), Loonie (Rap), Gab Valenciano, AC Lalata (Dance), and Kayo Cosio and Co (Art), fans of both Nike and basketball were treated to so much more than what they expected. Of course, their marketing team should also be appreciated. They probably had a strategic approach to promote them on social media platforms like Instagram. Maybe by looking for the best site to buy Instagram followers, and start a conversation to improve the brand identity.
Jino Ferrer, Country Marketing Manager, Nike Philippines said “Basketball is more than just a sport in this country and the culture of Basketball goes beyond the courts to the streets. Nike Battle Force is the ultimate expression of basketball culture and its community in Manila. Nike is delighted to provide the creative, hard-working, and competitive participants a platform to get out there, shine and show the city what they got at the Battle Force Manila Finale.”
The winners of their respective battles were all crowned at the Finale. Team Westbrook (Chris Dalaten, Kenneth Aljard, BJ Faundo, and RL Cartel) beat Team KD to bag the Men’s trophy, while the FEU Lady Tams (Jamerin Delos Santos, Mry Julienne Manguiat, April Siat, and Princess Soraya Gutang) bagged won the women’s division and mixed three point shootout. Marco Gonzalo Merino aka Sur Henyo won the Rap Battle while PLBN Crew won the dance contest. Jerick Robleza’s La Union-inspired Pop-a-Shot won the Battle Force Art installation. For more on the Finale, check out the images below:
