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Built for Takeoff: Nike AlphaDunk ‘Pure Magic’

Posted on Aug 9, 2019 in Nike

With the FIBA World Cup only a couple of weeks away, Nike Basketball is gearing up for what should be a thrilling tournament. With the tournament becoming a stage to debut new innovation and technology, Nike releases the shoe to aid players to rise over the defenders in the all-new Nike AlphaDunk.

The AlphaDunk comes from the same line of footwear as the Hyperdunk (which launched during the 2008 Beijing Olympics), as the shoe looks to aid players to become better on court. The shoe utilizes Zoom Air and Flyknit, but the most apparent nuance here would be the Zoom Air unit encompassing the entire forefoot. While the shoe may seem jarring at first, it’s all about the shoe’s engineering. The Zoom Air unit is one of the highest stacked to ever make it on to a sneaker, which hsould ensure engagement throughout the motion of takeoff. The reeingineered Flyknit construction fits like a sock, but durable enough to withstand the rigors of the inside game (pretty much like LeBron’s Battleknit on the 15 and 16). The ankle structure is designed to keep the shoe stable and the foot in place.

For the initial colorway, ‘Pure Magic’ is a nod to Aaron Gordon’s memorable Dunk Contest back in 2016. The color blocking is also perfect for several team kits, including Gilas Pilipinas’ colors. Will we see some of our players wear the AlphaDunk to the World Cup? Only time will tell.

The Nike AlphaDunk is now available at select Titan and Nike doors beginning today, August 9th, and will retail for Php 8,995.