BATTLE FORCE MANILA: DOIN’ IT FOR THE CULTURE
What does it mean when you say it’s “For the Culture”? The term’s been thrown around a whole lot these days without really understanding what it truly means. In the case of street culture, it does revolve around sneakers and apparel, but it doesn’t end there. As Nike celebrates the Air Force 1’s 35th anniversary this 2017, they tried to bring everything together — music, hoops, sneakers, art, and everything in between. Last December 2nd, Battle Force Manila was the culminating event that brought all of these things together. Converting the Titan Love Court into the newly-minted Hyper Court, Battle Force Manila had everything – a 5-on-5 Basketball tournament, a rap and dance Battle, Live Art and performances by today’s hottest acts.
Looking back, one could say it was just another thing Nike does to showcase their latest footwear (or reintroduce an old one such as the AF-1). But at the same time, this is exactly what one needs to really get a better understanding of what the culture is all about. Going through all the day’s festivities, the Air Force 1 is truly an icon that ties everything together. Ballers were playing in them back in the day, B-boys and B-girls were rockin’ em down the block when they would strut their stuff. Artists and DJs had it as their shoe of choice for any occasion. It’s been a while since I’ve seen a brand or an event pull something off that truly represented the culture. You had to be there to understand and to fully appreciate where one has been and where one is headed.
Aside from the competition, Nike brought out their latest footwear across Jordan Brand, Nike Basketball and Nike Sportswear. They also had a Bespoke AF-1 Studio, where they guys from KixFlipd Manila had pretty cool creations with their AF-1s. You could also customize commemorative tees and even get a haircut (which I personally enjoyed).
Check out what went down at Battle Force Manila and get a glimpse of what doin’ it for the culture is all about: