Sure, we can always give a nod to the brand for their superior craftsmanship and quality releases, but with their latest campaign, you’ll see that the Boston-based brand has amassed a solid roster of athletes that reflect the brand’s goals and ideals. Their current athletic roster is headlined by 2-time NBA Finals MVP Kawhi Leonard, singer/actor Jaden Smith, Liverpool’s Mane, runner Sydney McLaughlin and skater Jamie Foy. All these athletes including a couple more are featured in their latest campaign, ‘Runs in the Family’. New Balance highlights the next generation of the 997, featuring the 997S and 997H alongside their talented roster.
997 Sport ’90s Energy’
While we have seen the 997S before, this new iteration continues to pay homage to the 90s specifically taking design cues from the 878. With the updated toe guard, reflective jewel logo, mesh/and brilliant color blocking, the New Balance 997S ’90s Energy’ Pack definitely brings the past to the present. The 997 Sport ’90’s Energy’ Pack retails for Php 6,295. Check out the upcoming colorways below:
Women’ 997 Sport ’90s Energy’
While the Men’s variant goes for bold colors and reflective materials, the Women’s variant uses a hint of print found on the shoe’s tailfin. To go with that, New Balance also used a ribbed mesh on the tongue/collar and replaced the mesh toe with ripstop nylon. Three colorways are now available for women and retails for Php 6,295.
997H – new colorways
While the 997 OG is hard to come by, the 997H is a great alternative. Just like the 997S, the 997H streamlines the 997 but keeps some of the design from the 90s cult classic. With a soft foam midsole, the 997H can be your daily go-to. So much so Kawhi Leonard was wearing the lead colorway during the NBA Finals (Nimbus Cloud/Verdite). The new 997H retails for Php 4,995.