NEW BALANCE MADE 1978
New Balance recently unveiled (and now launched) a new, innovative MADE silhouette that is inspired by the classic New Balance 990 but modernized for the always-on-the-go consumer. The New Balance MADE 1978 was crafted in New Balance’s Norridgewock, ME. manufacturing facility with premium materials and traditional shoemaking expertise. The style will launch in two colorways (Black with Grey and Navy with Tan) in select New Balance concept stores for a retail price of Php 8,995.
The New Balance MADE 1978 was created as a response to the classic 990 silhouette originally developed in 1978. The New Balance 990 took four years of development, starting in 1978, and when it was released in 1982 was the pinnacle of technology, quality materials and performance design. New Balance designers re-thought the design using techniques that apply a combination of new technology and construction methods with classic quality.
The modernized three piece upper is done in suede and leather with perforated details on the toe box and N logo; a reflective underlay on the N logo; and, a deconstructed leather collar. Vibram® was the original partner used to create the 990 outsole for the best combination of lightweight and durability. For the New Balance MADE 1978, Vibram® was again used to create a new one-piece injection sole unit that is lighter and highly durable compared to other ground contact IMEVA soles. The New Balance MADE 1978 Vibram® sole unit is manufactured at the New Balance Brighton manufacturing facility.
“New Balance is committed to domestic manufacturing and has been for over 75 years — it is our heritage and authentic to the brand. Each pair manufactured in our six factories in the US and UK is made by American and British craftsmen and women who have a strong passion for creating the most high-quality product. The premium crafted footwear that we deliver, influences and pushes the brand to strive to be authentic, high-quality and premium in everything we do,” said Shinichi Kubota, Vice President, New Balance Lifestyle and Enduring Purpose. “With the MADE 1978 we challenged ourselves with a new, innovative silhouette to offer the most relevant, modern style for our always-on-the-go consumer who appreciates the blend of function, fashion, sport and premium craftsmanship. The MADE 1978 isn’t a conventional classic, it is the first MADE silhouette designed under our evolutionary concept, ‘Style of Your Life,’ and delivers versatility for the modern style seeker.”
The New Balance 1978 is now available exclusively at New Balance ATC, BGC, Glorietta and Trinoma.