Traveling in Style: Louis Vuitton and NBA announce their partnership
This is why the NBA is one of the more progressive leagues in the world.
Earlier today, Louis Vuitton and the NBA announced a multiyear partnership that makes the French fashion house the first official Trophy Travel Case provider of the NBA. The partnership marks LV’s first and only partnership with a North American sports league.
Expertly hand-crafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris, the trunk is coated in the House’s emblematic Monogram canvas and fitted with traditional brass fixtures. The bespoke case will house and display The Larry O’Brien Trophy that is presented annually in June to the NBA team that wins The Finals.
“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” said Louis Vuitton Chairman and CEO Michael Burke. “Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton!”
Aside from the trophy travel case, the NBA and Louis Vuitton will also co-author compelling stories regarding one of sport’s most symbolic trophies an its case. They will also create annual limited-edition capsule collections, with details to follow at a later date.
The announcement was made ahead of the NBA Paris Game 2020 presented by beIN SPORTS, featuring the Charlotte Hornets and Milwaukee Bucks. This will be the first-ever regular season NBA game played in France.