The National Basketball Association (NBA) announced today the opening of its third NBA Store in the Philippines at TriNoma in Quezon City. This opening follows the successful opening of the league’s flagship store in Glorietta 3 (2014) and its second store in Mega Fashion Hall in Manila (2015).
The NBA Store at TriNoma, also managed by International Athletic Trading Company, Inc. (IATC), will offer a comprehensive selection of authentic NBA products from all 30 teams, including official jerseys, footwear, performance gear, lifestyle apparel, basketballs, toys and collectibles. Autographed NBA memorabilia and a personalized jersey service are also available in the 280-square-meter space.
“With the opening of the NBA Store at TriNoma, we are bringing the NBA experience closer to the communities in the north,” said IATC President and CEO Melvin Lloyd Lim. “We now have three stores that are strategically located across Metro Manila to provide NBA fans with better access to an extensive range of authentic NBA merchandise.”
“We are proud to have opened three NBA Stores in the country in less than three years, and it has helped establish the Philippines as a premier shopping destination for NBA fans across Southeast Asia,” said NBA Philippines Managing Director Carlo Singson. “IATC is a great partner to help dress our Filipino fans in their favorite NBA gear.”
The NBA Store will carry products from brands such as 2K Sports, adidas, Mitchell & Ness, New Era, Nike, Panini, Spalding, Stance, Under Armour, and many more, including NBA-branded lifestyle apparel exclusive to the store.
The regular store hours for NBA Store at TriNoma are 10 a.m.-9 p.m. (Monday-Thursday) and 10 a.m.-10 p.m. (Friday-Sunday).
The flagship NBA Store in the Philippines has earned two industry awards in 2015 – the Asia Sports Industry Gold Award for the “Best Sports Retail Campaign” and the Asia-Pacific Excellence Award for the “Best Retail Campaign.”