The Jumpman has landed: Jordan Brand launches their first store in Manila
The Jumpman has landed.
After leaks across media outlets a few weeks back, Jordan Brand is proud to announce the opening their first store in the Philippines. For a country deeply rooted in basketball culture, it seems only fitting for the brand to have its imprint on one of the most basketball-obsessed countries in the world.
Upon seeing the store earlier today, you’ll be greeted by the iconic Jumpman logo at the front, definitely inviting people to check out the massive 4,500 square foot space. The store will be home to the best from Jordan Brand in terms of products, premium product services and authentic experiences.
To further celebrate the merging of basketball and Filipino culture, local artists such as Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz and AJ Dimarucot bring that Filipino culture to life through their art which is showcased throughout the store space.
“Basketball is more than just a sport in the Philippines, it is embedded in the culture. In the high streets of Manila or the local barangays across the country, the passion for basketball inspires and drives the communities. said Jino Ferrer, Country Marketing Manager, Nike Philippines. This store will help take the future of basketball culture to the next level by inspiring our new generation through the legacy of Jordan, the best innovation and services like never before.”
The store will also carry the largest assortment of Jordan Brand products across men’s, women’s and kids throughout SEA. The store also features one-on-one styling services via their ‘Custom 23’ space where you can customize Jordan products to suit your looks. Upon store opening, Jordan Brand has tapped eight globally-acclaimed artists to design unique laces, dubraes, aglets and tees.
But what may be the biggest attraction would be the store’s rooftop. Jordan Brand installed a basketball court with a mural designed by renowned NYC artist Kimou Meyer (@groteskito). Kimou captures the energy and ethos of the Jordan Brand by showcasing two figures intertwined in a 1:1 game. Grotesk’s unique style comes to life through the use of black, white and varsity red, while the back wall features various figures playing basketball with subtle nods to the city of Manila. Expect to see community games, events, brand activations, clinics and guest appearances on this court and retail space in the near future.
No Jordan Brand store opening would be complete without a special sneaker release. For the launch of the Jordan store, the brand created a limited Air Jordan IV Retro ‘Manila’ edition sneaker that will drop on opening day, December 3, 2020. For raffle mechanics for this 150-pair release, make sure to follow @nikepark_ph on IG. The Jordan Brand Manila store is located at South High Street, Bonifacio Global City.
Keep it locked here and on our IG for a closer look at the upcoming store space.