Have you ever wondered how fast you’re going when you run the break? Or how quickly you sprint when possession changes hands due to a steal? Most tracking systems can’t really tell that as they usually cover linear patterns and distances. adidas, however, found a way.

In line with the release of the adiZero Rose 2.5, adidas launched the miCoach SPEED_CELL™. The new iteration of the miCoach system, measures your stats and movements from all over, as it can track the  maximum speed, number of sprints, and distance in all directions among others. Similar to the previous miCoach compatible runners, the Rose 2.5, the F50 running shoe and a couple others have a cavity on the midsole where you can fit in the Speed Cell. Once you fit in the Speed Cell into the 2.5, you can start playing and it records and takes note of your every move.

After playing, you can automatically sync the Speed Cell to your iPhone or PC and it’ll immediately upload your stats to the miCoach site. There, you’ll see your performance- maximum speed, number of sprints, number of high intensity runs, calories burned, total distance and a couple other interesting figures. During the Rose 2.5/miCoach Speed Cell launch, I recorded decent numbers when I was on the floor. It actually makes you want to perform better so that you can improve your stats each and every time you play. What’s great about it is that you can use the miCoach Speed Cell even for non-miCoach compatible shoes and non-adidas shoes to get your stats on.

Oh, and aside from recording and sharing your stats after every performance, adidas also installed a game you can play with online, using your real-time stats. From there, you can compete with your friends online and see who truly is the best. The adidas miCoach Speed Cell is now available in select stores nationwide (see below for store listing). There are two available Speed Cells in the market- one that comes with an iPhone connector (4,695 php) or one with a PC connector (3,995 php).

Using the Rose 2.5 with the miCoach Speed Cell is quite addicting. I automatically upload my stats and see how I performed once I get home from a game or team practice. For more information, you can check out adidas  Philippines’ Facebook page.

the miCoach Speed Cell is available at the following stores:

• Adidas (Trinoma, Greenbelt 3, PowerPlant Mall, Shangrila, Gaisano Mall, Ayala Center Cebu, Festival Mall, Ali Mall, Robinsons Ermita, Eastwood, Greenhills, Glorietta, Alabang Town Center, Resorts World, Gateway, Mall of Asia, North EDSA, Cebu, Abreeza Mall Davao)
• Lucky China Mall
• Toby’s (Shangri-la, the Block, SM North EDSA)
• Planet Sports (Rockwell, Trinoma, ATC, Glorietta)
• Runnr (Fort, Ayala Center Cebu, Trinoma)
• Sports Central Mall of Asia
• Athlete’s Foot
• Olympic Village

Why didn’t I think of this before? Our good friends from Dr. Martens Philippines are in the mood for love this February with their Instagram-themed “First Love” photo contest. What’s in it for you? The winner takes home a pair of TORO Y MOI tickets (perfect for your V-day date) and 2 pairs of 1461s (winner + partner). Now, isn’t that reason enough to join? Thought so. Here’s what you need to do:

1. Follow Dr. Martens on Twitter (@DrMartensPH), Instagram (DrMartensPH) and “Like” their Facebook page (Facebook.com/DrMartensPH)

2. Share an Instagram photo that represents the theme “FIRST LOVE” and use both hashtags #FIRSTLOVE #DrMartensPH and mention @DrMartensPH in your caption!

If you don’t have Instagram, borrow a friend’s iPhone, iPad or iTouch and snap away! Don’t forget to add the hashtag #FIRSTLOVE #DrMartensPH and mention @DrMartensPH

Contest entries MUST mention @DrMartensPH on both Twitter and Instagram for it to be considered a valid entry.

3. Deadline is February 12, 2012.

1 winner will be chosen by Dr.Martens Philippines and will be notified on February 13. He/she must be able to collect their prize at the store the following day (February 14) . For more ideas and samples of the Instagram photos, check out Dr. Martens’ Facebook page. Get on it!

As previously announced, Sperry will be releasing their collection with streetwear brand Band of Outsiders today, February 4 (Saturday) exclusively at Secret Fresh, RONAC Art Center. The pack comes in plain brown shoe box with the Sperry x Band of Outsiders collab patch on the lid. Upon opening the box, the shoe comes in this reusable waxed-paper bag, a nice touch to tie in the whole package. The brown on brown suede pair has the specs of the shoe on the tongue and not opposite side. Sperry used a leather and satin padding for the insole, giving the shoe extra cushion. I can go on and on about the quality of the shoe but I’ll let the photos do the talking. Once you’re done, I suggest you go straight to Secret Fresh and pick up a pair or two.

I know, I know. It’s 5 weeks too late from Christmas Day. So why bother, right? Put it this way– Back then, we didn’t even receive special edition colorways. Back then we never caught a glimpse of Christmas Exclusives. Back then (and to a certain extent up to the present), we had to pay online sites and resellers boatloads of cash to get these limiteds. And besides- you’re bound to see Melo wear them again for St. Patty’s. Drop by Titan Fort or Katipunan this weekend for these special color ups of the Melo M8. The shoe retails for 6,295 php and available in limited quantities.

via Titan

and forever regret that you did. weLegendary’s got a restock of some great Zoom Stefan Janoski SBs tomorrow- Umber, Deep Ocean and the Mid Black leathers. check out their site for size availability. So for those feenin’ on these Janoskis, drop by weLegendary RONAC 2pm onwards. Don’t say we didn’t warn you.

Sperry‘s stepping up their limited edition/collab game by releasing their collaboration with streetwear brand Band of Outsiders. Using various materials such as premium suede, wool, cotton, nylon, and even sail cloth to create a unique collection for the classic boat shoe company. All six pairs you see here will be on sale tomorrow, February 4, exclusive at Secret Fresh, Ronac Art Center. I personally like the 3-eye brown on brown number (above), with the a nice mix of suedes. Each pair retails for 7,995 php. Drop by tomorrow as there are only a limited number of pairs available.

With a little over a quarter of the season done and nearing the halfway point,  you’ll see Derrick Rose wearing his latest signature shoe, the adiZero Rose 2.5, in games and most definitely during the All-Star Game. Just a little over a week ago, ball players and friends from the media got to try the Rose 2.5 out a week prior to the official launch. adidas Philippines explained the story and concept behind the 2.5, especially with the shoe being lighter and fit for Rose’s needs for the postseason. adidas also featured the next level of miCoach, the Speed Cell, which measures and keeps track of multi-directional stats when you run, play or train.

Members of the media got to bring home and try out a pair of the inline 2.5s, then participating in a 4-team mini tournament, wherein the winner would bring home a portion of the 60k php pot. Everyone also had a Speed Cell on their 2.5s, which calculated everybody’s performance during the game. Players with the best stats (longest distance, most sprints, etc.) also went home with a couple more prizes. Aside from playing in the 2.5s, adidas had a display of the other colorways of the Rose 2.5. Currently, three are available (Lei Feng/China special edition, Home, and Away), while a couple more are coming out before the month ends. There is the Red/Black combo dubbed as “Dear Mama/Brenda”, which is a tribute to Derrick’s mother and her favorite color. Right around All-Star Weekend, expect the bright orange All-Star colorway to come out as well. A couple other colorways are slated to drop- Memphis Tigers cw, St. Patrick’s, and a black/cement joint for the postseason. Only a select number of stores will carry the special colorways.

Drop by the stores to check out the adidas adiZero Rose 2.5, retailing for 6,995 php.

If you want to see today’s urban artists at work, Brenan, Amber Davis, Ninks, Thyro and Yumi, as well as an old friend Pikaso will be on the mic all night. On the flip side, Magic’s BNO (Boys Night Out) clothing line is now available at urbanAthletics. Empire X Fanboy Clothing’s Hardcourt Kings MVP line, WipCap’s Battle MC cap, BWG (Born with Greatness) are also available beginning this Saturday.

For more info on Pulse Saturdays, click on the link . See you all this Saturday!

Now with the Speed Cell to measure my performance, it makes me want to use the shoe more and see how much calories I burned, distances/sprints I ran, and how much work I put in every run. The special colorway “Lei Feng” is out now and today is the official release of the Home and Away colorways of the Rose 2.5. The inline colorways retail for 6,995 php.

The reigning MVP’s so good he needs another pair for the 2nd half of the season. Yes, they’re that confident that he’s playing in the Postseason. Presenting the adidas adiZero Rose 2.5, Derrick Rose’s fourth signature shoe with the brand with Three Stripes. Last week, we did feature his own review of the shoe and here are a couple of close ups of the Home and Away colorways, available tomorrow, February 2 at stores nationwide.

With every release of the DRose line, adidas makes sure to come up with a shoe that truly reflects Rose. Continuing with the Cleared for takeoff theme from the 2.0, you’ll see a Google Earth view of Rose’s hometown of Englewood on the toe box. Red hits are seen throughout the shoe, a nod to his love for city of Wind, Chicago (Illinois). In terms of the tech, the Rose 2.5 is equipped with the SprintFrame and SprintWeb, giving DRose a better, lightweight fit for next level quickness. The 2.5 also uses GeoFit memory foam on the collar, providing superior comfort and fit.

Oh, one more thing that’s great about the Rose 2.5? It only weighs 10.8 oz, the lightest Rose shoe to date. The Rose 2.5 is also miCoach/Speed Cell capable, but I’ll talk about that in the coming days. Mark February 2, Thursday, and make sure you drop by the nearest adidas store to pick up the adidas adiZero Rose 2.5. Home and Away colorways retail for 6,995 php. For more info, check adidas on facebook.