SEOUL MOVEMENT: THE CONVERSE CITY EXPERIENCE
Last weekend, Converse flew key media, influencers and taste makers to Seoul, So. Korea to check out their Fall/Holiday 2014 Collection. But before we got into the nitty gritty of what’s in store, Converse gave us the Seoul City Experience- a unique look into what Seoul had to offer from a retail, music, and the arts standpoint. We were all provided smartphones that were loaded with the Converse City App, which highlighted key locations, art installations, and retail spaces that made Seoul a destination in the region.
From Stussy, Kasina, 10 Corso Como, Gentle Monster, and the aA Design Museum, the App helped us locate the places as well as give us a brief as to what we can expect from each hotspot. Stay tuned for more on the Converse F/H 2014 Collection in the coming days.