SEOUL MOVEMENT: GENTLE MONSTER
As we were in Seoul last weekend for the Converse FW Press Preview, we also checked out a couple of other spaces such as the Gentle Monster showroom. The Seoul-based brand has been known for their unconventional retail concepts and the stop we made at Hongdae (404-5, Seogyo-Dong, Mapo-Gu, Seoul). proved just that. Gearing up for the Soundholic Festival this June, Gentle Monster reworked their three floor space to feature a volt infused installation as well as other larger than life pieces to complement their eyewear (yes, a submarine in the middle of the second floor is not what you would expect from an eyewear company). Ofcourse, the Chuck Taylor played a part in all this.