SEOUL MOVEMENT: CONVERSE 2014 FALL/WINTER PREVIEW
A couple of weeks back, Converse Asia Pacific brought me and a bunch of other people to Seoul to check out the 2014 Fall/Holiday Collection. From experiencing Seoul via the Converse App as well as checking out some other interesting places around town, that weekend was capped off with the actual showcase of the footwear you’ll see all over Asia for the next few months. With the mantra ‘What Would Sneakers Do?’, Converse put together a mighty solid collection from their key collections – The All-Star, Jack Purcell and CONS to drum up what the brand is about as we look ahead to the remainder of 2014.
For the All Star series, a recurring theme you’ll see across these classic joints is the application of zippers and other fine details. Aside from giving the shoe some additional flair, these zippers mesh form and function to make the understated silhouetted stand out. From vintage washes, premium uppers and reflective patterns, your classic Chucks won’t blend in like before. Later in the year, Converse will also introduce some tonal waterproof pairs that’s sure to be a hit.
The CONS line, the more urban/street collection from Converse, brings back two key silhouettes to beef up their 2014 offering. You’ll see more of the Aero Jam, which Larry Johnson aka ‘Grandmama popularized early in the 90s. But what got me excited was the Weapon. As we all know, the Weapon had one of those memorable campaigns back in the day with Magic and Larry. The 2014 version is a tad bit slimmer, making them more ‘street’ friendly. Converse also changed the shoe’s footbed, making the Weapon a lighter and more comfortable option in the coming months.
JP’s also back in a big way for the Fall. With the use premium leathers, added stitching and other materials, the Jack Purcell fits the person who wants to make things happen. As mentioned, the JP becomes the symbol of that grind it out, push-the-envelope type personalities. You should see these pairs up close, the materials are just amazing.
Last but certainly not the least is their Premium collection. You’ll see more and more of the 1970s collection, with new colors and prints (yes, cheetah, giraffe, and zebra prints included), as well as other materials that reinforces the All Star as a timeless silhouette. Stay tuned here as well as Converse for more of what’s in store for the rest of 2014.