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CONVERSE ONE STAR + ZHANG YI XING

Posted on Aug 23, 2017 in Converse |

After releasing the Golf Le Fluer’s last month, Converse uses the One Star once again, but this to welcome Chinese celebrity Zhang Yi Xing. The One Star, born in 1974 originally as a basketball sneaker, has transcended sport to become a staple of street style. Just like the Chuck Taylor, the shoe’s been adopted by punks, skaters, artists, fashion designers and countless others over the last 40 years.

Zhang joins the other celebrities such as Miley Cyrus and Tyler, the Creator into their Collective, a group of remarkable young artists and ambassadors of individuality, creativity and the spirit of today’s youth. With over 25 million fans on Weibo, Zhang Yi Xing is a distinctive and hugely popular role model among China’s youth.

“I’ve always really liked Converse.” Zhang Yi Xing says, “So it is quite amazing to be able to share the spirit of the sneaker, because I’ve loved it since I was young, and now I can be the one wearing it. Standing for the daringly free, expressive and creative is so natural – sounds just like me!”

The forthcoming lookbook partnership is just the first step in Zhang Yi Xing’s relationship with Converse since joining the family. See below some of the shots done for his lookbook with the brand.