RECAP: COLE HAAN ZEROGRAND LAUNCH

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Earlier today, Cole Haan PH unveiled their latest collection that’s set to change the game once again, the ZeroGrand. Weighing in at less than 290 grams, Cole Haan was able integrate innovation and craftsmanship into a shoe that’s lightweight and flexible. As mentioned by Steve Beccia, Sr. Director of Development, the ZeroGrand is made up of Make, Mass, and Motion. Check out the video here for a better understanding of what the ZeroGrand is about:

Another key innovation brought about by the ZeroGrand is their new cushioning system, the Grand.OS. The Grand.OS works as an ‘operating system’ for your foot, which provides greater flexibility, reduced weight and increased cushioning. With all the elements considered, the Grand.OS’ engineered insoles, outsoles and uppers make for one amazing shoe that doesn’t compromise comfort and quality.

Three Reverse Full-Grain Suede (Black, Ironstone, and Chocolate Truffle) and three No-Stitch (Black, Sequioa, and Blazer Blue) are currently available for the Philippine market, and are now in store at select Cole Haan stores (Rockwell, Shangri-la and Glorietta). The No-Stitch pairs retail for Php 13,800 while the Reverse Full-Grain Suedes go for Php 16,000. Like anything that’s unusual, you might dismiss them; but once you try them on, you know you’ve got a good thing going.

To learn more about Cole Haan and the ZeroGrand, check them out on Facebook and follow them on Instagram (@iwearcolehaan).

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