Sportslifestyle brand PUMA^® has worked closely with the French influencers LA MJC on the next edition of the yearly published ALL GONE book. Being launched at Parisian based store COLETTE a couple of days ago, the 2011 ALL GONE book features a 12-page special edition insert presenting the PUMA x UNDFTD Clyde collection, which centers around one of PUMA’s most iconic and celebrated styles: The PUMA Clyde.

As I mentioned last weekend, the book is founded and initiated by Michael Dupouy, the ALL GONE is an annual review of the best and most notable limited edition items from the world of street culture and sneaker design.

In addition to the PUMA x UNDFTD Clyde insert, the latest edition of the ALL GONE book features nine pages of exclusive lifestyle footwear from 2011. Styles include: the Hanon Dallas, the Shadow Society States & GoreTex (GTX) States, PUMA Re-Suede and two Japan’s exclusive BEAMS x Disc Blaze and the MITA Clyde.

The partnership between PUMA and legendary culture brand Undefeated that has just recently been extended throughout 2012 is about pushing boundaries and refreshing a classic style and icon, the PUMA Clyde. Since April 2011, Undefeated and PUMA explore trends in the marketplace and collaborate to interpret these fashion and lifestyle nuances into footwear styles that are inclusive of both brands. Do expect a couple more interesting pairs from this special collaboration between PUMA and UNDFTD. Check out what happened during the ALL GONE book launch done at Colette.

It’s been a while since I’ve been to Shoe Salon. As we are in the season of celebration and taking time off work, Shoe Salon released a couple of Puma pairs new and exclusive to the store. As you can see, there are nine pairs from their archive that’ll definitely fit you, the after-hours athlete. From the Basket Classic (chocolate brown-whisper white, 3,670 php), Clyde Script (carafe-whisper white, 3,670 php), and the Mirage 76 Leather (black-black, 3,510 php), Puma stocked the store with classic silhouettes that are perfect all year round.

The El Rey is also a silhouette that’s fairly new that I a lot of lately. This season, there is a Corduroy-ed version (burnt olive-black coffee, 2,550 php) and a Mid (chocolate brown-team charcoal, 3,430 php) that may be to your liking. Aside from El Reys, there is the Puma Volley (black-limoges-celery, 3,190 php) and the 917 Lo (black-limoges, 2,710 php). Ladies shouldn’t fret as they did stock up on the Sneakerina Shimmer in black and ebony (2,710 php).

Like the other classic brands, Puma won’t disappoint. Whether it’s for work or play, the Leaping Cat’s got you laced. Drop by Shoe Salon for a closer look at these exclusive pairs from Puma.

With PUMA taking the lifestyle route and even launching PUMA Social, they recently activated the PUMA Social Footy Snooker App on Facebook. If you’ve been to any of the PUMA Social events the  past year, you’ll have the same fun whether you’re on the road or at home. With the App being up and running on Facebook, people get a better understanding what PUMA Social is all about. For more on the app, log on to Puma’s Facebook page now, like it and challenge your friends to a friendly game on it!

Cheers to the After Hours Athletes!

Don’t think PUMA’s just hopping on the boat shoe bandwagon with the Puma Yacht L (leather). PUMA’s got a Sailing line and a yacht racing team. This shoe is done with soft leather and looks like a traditional boat shoe with rubber outsoles for proper traction while on the go.

Drop by Sole Academy now for a pair of PUMA Yacht Ls. The shoe retails for 3,910 php.

Here’s another Puma silhouette that might work for everyday wear. The Puma Benecio Leather is pretty no-frills, low profile sneaker that comes in two colorways. If you want something simple and straightforward, this should be for you. The PUMA Benecio retails for 3,190 php.

Puma brings back the H-Street, a shoe that was a hit roughly 10 years ago, for the Holiday season. Not so much that it’s a holiday shoe but with lightweight running shoes being the shit these days, it just makes sense to bring back a silhouette that really encompassed form and function. The H-Street was so versatile that it worked both on the track and the club. Two colorways are available at Sole Academy, but there are others to choose from at other Puma stores.

The Puma H-Street retails for 2,950 php.

Last week,  global sportlifestyle brand PUMA revealed an inspiring and contemporary collaboration, launching technical football kits for PUMA’s 10 partnered African National football teams. Each kit is designed by a renowned artist from the Creative African Network (CAN) – a PUMA platform connecting and promoting artists from and in Africa. This unique collaboration is complemented by a month-long exhibition at the Design Museum, London that showcases the artists’ design inspirations. With the 2012 Orange Africa Cup of Nations^® fast approaching, the event was the perfect platform for PUMA to demonstrate how the brand has fused its work within sport and art, seamlessly bringing together two worlds that don’t often collide.

“PUMA has been at the forefront of integrating the two disparate worlds of sport and art, and today through a celebration of football, art, colour and culture, we have shown to the world how these two spheres can be uniquely combined,” comments Franz Koch, CEO of PUMA SE. “PUMA has a long standing history with Africa, and this event demonstrates how as a brand we continue to be fully committed to our relationship with the continent.”

The PUMA partnered African national teams represented include Cameroon, Ghana, Ivory Coast, Algeria, Namibia, Senegal, Togo, Gabon, Burkina Faso and PUMA’s newest partner South Africa, which signed with the sportlifestyle brand in June 2011. The technical kits have been designed to maximise the player’s on-pitch performance. The jersey fits the body closely to avoid grabbing from the opponent, it also emphasises the physique of the players, allowing them to exhibit their physical presence on the pitch. The fabric features PUMA’s U.S.P Moisture Management technology, enhancing body performance by dragging moisture away from the body, enhancing air flow and keeping the body at the ultimate performance temperature.

For further information please visit: www.pumafootball.com, http://vision.puma.com, www.designmuseum.org

After last month’s release of the Ripstop UNDFTD Clydes, PUMA’s has another special release for the real sneaker lovers. This time around, PUMA has collaborated with the ever mysterious Shadow Society to create a special pack using the Puma States. The Puma States x Shadow Society, which is essentially the Puma Suede for the European market, comes in four colorways done with rich, premium suede. The Shadow Society is comprised of a group of sneaker aficionados and influencers brought together to create this special release. Aside from the premium materials used on the States, there’s a pyramid eye at the back of the tongue as well as on the lace bag included. The shoe retails for 5,670 php and now available at Titan FORT in limited quantities.

Puma has always paid homage to Jamaica, even before they signed the fastest man in the universe, Usain Bolt. But it wouldn’t hurt to hinge on Bolt to push your products on another level. Puma released an array of Jamaica-inspired colorways for their running and retro lines. With the Yugorun NM (4,230 php), Easy Rider III (3,430 php) and Cabana Racer II (2,870 php), you won’t necessarily be as lightning quick as Usain, but you’ll look good at least. You can pick these up now at Sole Academy as well as other Puma stores and retailers everywhere.