NIKE, INC. TO BECOME EXCLUSIVE NBA ONCOURT/APPAREL PROVIDER
Jun11

NIKE, INC. TO BECOME EXCLUSIVE NBA ONCOURT/APPAREL PROVIDER

OFFICIAL PRESS RELEASE: The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season. “This partnership with NIKE represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver. “As our exclusive oncourt...

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KICKBREAK: NBA SWINGMAN JERSEYS
Dec09

KICKBREAK: NBA SWINGMAN JERSEYS

Funny stuff! Looks like the NBA took a page off the Footlocker formula for creating TV spots for this NBA season. At the start of the season, adidas and the NBA debuted the revamped NBA Swingman jersey. If you’ve been watching the games or been on the net the past couple of months, you should’ve seen Andrew Wiggins, Damian Lillard, and Dwight Howard star in them. This December, they released two new ones, this time...

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There Goes Your Salary

I heard about the Pack coming out as early as March. Some said they would drop in April. People were doubting that they’ll ever come out, let alone come out in May. But now, we have confirmation. June 2nd people. Kobe Bryant x Aston Martin Pack. Back in ’08, there was a viral video of Kobe jumping over an Aston Martin DB9, and was fueled by consumer demand that resulted in this high magnitude collaboration between Nike...

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More Player PEs

As we are getting down and dirty in the Playoffs (with a couple of surprising turnouts), Nike’s been releasing PEs left and right. This time around, let me bring you another Pau/BRoy/P2 PE release. Brandon Roy and Paul Pierce get the swingman treatment and are given the Nike Hyperfly in their road colorways. I don’t like the Cs but the green just gives stands out making it a pretty cool colorway. Obviously we didn’t...

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Let’s Go Suns!

I’ve always been a Suns fan ever since they started playing their 7 seconds or less style of basketball. But I also always knew that that style wouldn’t work in the Postseason. After numerous exits throughout the years (heck, they didn’t even make the Playoffs last year), I still hoped that their fast-paced basketball would work out eventually. Game 4 just tipped off against the San Antonio Spurs- culprits of...

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What More Could I Ask For?

Yes. Another perk of my job is to rub elbows with the best of ’em. From MP to Eva Longoria, and last weekend, BJ Armstrong. For the kids out there, BJ’s a 3-time NBA Champion when he was with the Chicago Bulls. Yes, the same Bulls where MJ ruled the world. Anyways, I got to hang with him last Thursday with our network talent Lia Cruz, and a couple other media people. Armstrong was here last weekend for the  National Camp...

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