Love Unites: adidas celebrates Pride Month 2019 with this new collection
Earlier this week, we mentioned that adidas Originals is set to release a major collection under the ‘Home of Classics’ banner. But if you check the incoming release calendar, there’s so much more headed our way.
While the HOC pack is done in premium white leather uppers, adidas brings in the colors of the rainbow with the adidas Pride Pack. As you know, June is LGBTQ Pride Month and like previous years, adidas takes this seriously and brings out special collections across their various categories.
While there are several pairs that aren’t hitting our shores, we are getting four pairs this weekend: the UltraBoost 19, Ozweego, Nizza, and the Continental 80. While all four pairs are made different with different materials, almost all the pairs come with a rainbow-friendly design set against its off-white/beige uppers. The Love Unites campaign can be seen on the shoe’s insoles and is reflected on the shoe’s tongue, midsole and other details.
The adidas 2019 Pride Pack drops this Saturday across select adidas Originals Neighborhood, adidas Home Court, adidas E-commerce, and retailers such as Sole Academy. Take a look below for the confirmed lineup for this weekend: