Create New Paths: adidas PH just launched the NMD_V3 with local trailblazers in the music scene
Back in early 2015, we were blessed to be invited by adidas PH to see the releases slated later that year. We saw the first iteration of the NMD – the NMD_V1. They deemed the shoe to be an instant classic, and they weren’t wrong. 7 years in and we’ve seen the shoe transform into an everyday staple, coming in several editions since.
Last Friday, adidas Originals officially launched the latest edition to the collection – the NMD_V3. The shoe is an updated take on the classic while keeping tabs on what’s to come. To launch the shoe, adidas Philippines teamed up with local rising artists to create an original song and video dubbed “Create New Paths’, produced by Moophs and performed by rapper Kritiko and Denise Julia.
The original song which tells the story of OGs who rebelliously bring the heat and are unafraid to create their own paths contains lyrics penned by the two artists and was produced by Chris “Moophs” Lopez, label head of the renowned Philippine-based Tarsier Records. The music video was premiered in an exclusive launch event on September 30 at Kondwi Bar in Makati.
“Partnering with these local artists to produce an original song specially for this launch is a first for the brand, and we couldn’t have chosen better Creators to represent NMD. Just like the song inspires to ‘create new paths’, Denise Julia, Kritiko, and Moophs are all rebellious explorers who’ve forged their way to make names for themselves through their creativity and artistry,” said Jen Dacasin, adidas Philippines Brand Activation Manager.
The NMD_V3 is made with an re-engineered mesh upper that wraps around the foot, coupled with a transparent heel clip and plush BOOST cushioning partially encapsulated in a TPU shell. Staying true to the brand’s move to reducing waste, the upper is made with a high-performance yarn that contains at least 50% Parley Ocean Plastic and 50% recycled polyester. The NMD_V3 is now available via adidas.com.ph and adidas stores for Php 8,000.
Catch the trailblazing nomads Denise Julia, Kritiko, and Moophs as they heat up the city in the music video of ‘Create New Paths’ through adidas Originals YouTube and adidas Philippines Facebook and Instagram.