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adidas welcomes Kylie Jenner and the return of the Falcon

Posted on Aug 30, 2018 in Adidas

1997 was a good year. First, adidas released the Falcon Dorf runner. The shoe paid homage to the  attitude of the time; strong creatives who shifted boundaries and paved the path for future rebels to walk forth with. The second was Kylie Jenner; one of the most-recognized people on the planet. Beauty boss, entrepreneur, and style icon, Jenner has subverted the expectations placed on young women by establishing herself as a business mogul and a creative visionary who refuses to allow anything to stand in her way. 

adidas Originals recently unveiled both as newly signed ambassador Kylie Jenner launched the brand’s Falcon campaign. It made so much sense to have Kylie launch the Falcon. The shoe represented so much of the late 90s, where women’t weren’t afraid to break the mold and speak out. With its groundbreaking design, this silhouette pushed the boundaries of what a sports shoe could be with its fashion-forward edge.

“I love 90s style,” reveals Jenner. “it’s really inspired many of the color choices in my beauty collections. These looks are definitely a throwback to that time”

The Falcon, with its 90s chunky look, debuts in the grey, pink, black, and blue colorway. Its maximalist design seamlessly pairs with Jenner’s own desire for striking palettes and bold designs, with key features including a paneled construction in classic mesh and suede overlays, a molded heel unit, and reflective detailing. The rubber midsole ties the Falcon together, with juxtaposing accents of color on the forefoot and heel to create a confident silhouette that bridges 90s nostalgia with modern energy. We recently featured the shoe when we saw them at urban Athletics, but expect a wider release come September 6. 

The adidas Falcon W will retail for Php 5,500. The shoe will be available in three colorways – Pink (above), Black and White.

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