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adidas Originals remakes their classics to help end plastic waste

Posted on Sep 6, 2020 in Adidas

Ever since adidas partnered with Parley for the Oceans back in 2012, the brand has made a conscious effort to reduce their carbon footprint and aims to use more recycled materials since. Earlier this year, adidas mentioned that more than 50% of all the polyester used in their products will be recycled, so that by 2024, the brand won’t be using virgin polyester across their products. In the same light, adidas introduced PRIMEGREEN, a performance fabric which contains no virgin plastic. With all these in place, adidas introduces us to the Clean Classics collection.

In a nutshell, the Clean Classics collections challenges production processes, using 70% recycled materials for its uppers, while using renewable and reclaimed rubber for the soles. From re-thinking pattern cutting to the effort of reducing the use of virgin materials, adidas reduces their unnecessary waste for their all-time favorites.

To banner in this era of recycled glory, the Clean Classics collection features the Superstar, Stan Smith, Continental 80, Top Ten, SC Premiere, Supercourt and the Superstar Bold. The renewed collection won’t save the planet, but is the company’s step towards sustainability.

The shoes in the collection feature soles that are made from a sustainable compound of 90% natural rubber and 10% recycled rubber. Sockliners are made either from recycled OrthoLite or Cork, both recyclable and non-toxic. You’ll also notice that the shoe’s pattern go over the traditional cuts of the sneaker, while the laces are made from paper. adidas is also using leftover unusable stock of their box materials for the packaging. Print patterns may differ from box to box.

The adidas Clean Classics collection is now available at select adidas stores and Check out the set below for what’s currently available in the PH:

Superstar – Php 5,800
Superstar – Php 4,800
Stan Smith – Php 6,000
Stan Smith – Php 4,800
Continental 80 – Php 6,000
Continental 80 – Php 5,300
Supercourt – Php 5,500
SC Premiere – Php 6,500

The adidas Top Ten and Superstar Bold are currently not available.