adidas celebrates Breast Cancer Awareness this month with this UltraBOOST

October is Breast Cancer Awareness month in the US. Various Breast Cancer charities raise awareness of the disease throuhgout the month and run programs to further research. adidas joins the fight against the disease by releasing a special rendition of the UltraBOOST 4.0 this month. The shoe looks similar to the Oreo UBs, but there are several detail updates to the sneaker. Aside from the black Boost, the counter heel logo is done in shock pink to complement the BCA ribbon by the heel.

The adidas UltraBOOST 4.0 ‘Breast Cancer Awareness’ retails for Php 10,000 and is now available at Commonwealth, Sole Academy, and select adidas PH stores around the metro.