adidas and White Mountaineering release the LXCON for SS20
Last September, adidas and White Mountaineering released a special Nite Jogger pack that they debuted during the Paris Fashion Week in June. For those not familiar with White Mountaineering, the brand was founded in Tokyo (2006), using functional, high-performance textiles and design details for fashion-forward collections.
This January, White Mountaineering created new iterations of the LXCON that also debuted during PFW. With a unique lacing system and knitted upper, the LXCON stays true to White Mountaineering’s design ethos while keeping it close to the original article from 1994. While adidas has created several cushioning technologies, adiPRENE shines through with the LXCON, offering comfort and shock impact with every step.
The White Mountaineering LXCON comes in two colorways — one in WM’s traditional colors of black/blue/white; and the other going with khaki green/orange/brown. Extended fabric panels are found on the Three Stripes, while bold branding are seen along the heel.
The adidas x White Mountaineering LXCON is now available on adidas.com.ph and retails for Php 13,000. In April, an exclusive triple black colorway will be available exclusively via the APAC region at adidas stores and adidas.com, and in Japan at White Mountaineering stores.