Navigation Menu+

adidas and PHARRELL’s releases the ‘Now Is Her Time’ collection

Posted on Sep 12, 2019 in Adidas

Now Is Her Time.

adidas and Pharrell Williams have been working together over the last five years and the latest collection/campaign is aimed at female empowerment through the power of representation and bold voices. Don’t be swayed, the collection is actually unisex, but just told from the point of view of females from different backgrounds.

The campaign features various women – from activists to artists, all championing different ideals, be it gender, sexuality, sexual rights, race, and equality. Shot by legendary photographer Collier Schorr, the campaign is represented by Patrisse Cullors, community organizer and co-founder of Black Lives Matter; Nadya Okamoto, nonprofit leader and founder of period.org; singer-songwriter Syd; writer, director and broadcaster Reggie Yates; architectural technologist Iddris Sandu; surfer Keala Naihe; filmmaker and human rights activist Sunny; models Isabela Rangel Grutman, Sara Cummings, Kadija Diawara; and dancers Sheena Cain and Sophia Parker. 

The adidas x Pharrell ‘Now Is Her Time’ unisex collection features apparel and footwear in a depth of colorways seen on the Solar HU, HU NMD, BYW (not available in the PH), and the Adilette 2.0 and drops this Friday, September 13, at adidas Originals Neighborhood Stores, adidas PH webstore and select adidas stockists.

Pharrell Hu NMD ‘Breathe/Thoughts’ – Php 13,000
Pharrell Hu NMD ‘Infinite/Species’ – Php 13,000
Pharrell Hu NMD ‘Calm/Sun’ – Php 13,000
Pharrell Hu NMD ‘Soul/Know’ – Php 13,000
Solar Hu ‘Cloud White’ – Php 8,300
Solar Hu ‘Core Black’ – Php 8,300
Solar Hu ‘Power Red’ – Php 8,300
Solar Hu ‘Active Purple’ – Php 8,300
Solar Hu ‘Bright Yellow’ – Php 8,300
Solar Hu ‘Power Blue’ – Php 8,300
Pharrell Adilette 2.0 ‘Core Black’ – Php 4,800
Pharrell Adilette 2.0 ‘Bold Gold’ – Php 4,800
Pharrell Adilette 2.0 ‘Cream White’ – Php 4,800
Pharrell Adilette 2.0 ‘Tribe Green’ – Php 4,800
Pharrell Adilette 2.0 ‘Hyper Pop’ – Php 4,800
Pharrell Adilette 2.0 ‘Blue’ – Php 4,800
adidas x Pharrell TBIITD Tee – Php 2,300
adidas x Pharrell TBIITD 3-Stripes Sweatshirt – Php 5,300
adidas x Pharrell TBIITD 3-Stripes Shorts – Php 3,200
adidas TBIITD 3-Stripes Socks (2 pairs) – Php 800
adidas x Pharrell Wmns TBIITD Boyfriend Tee – Php 2,300
adidas x Pharrell Wmns TBIITD Shorts – Php 2,000