THE WAIT IS OVER: the adidas x JAMES HARDEN ERA BEGINS
Just in case you missed it, the internets was buzzing late Thursday night as October 1st marked the beginning of the Bearded Era for adidas Basketball. Days prior to the start date, adidas was hinting that they were headed to Houston on their social media sites. Everyone sort of understood it, but the video below sums it all up:
The launch of adidas’ new partnership with Harden moves the game forward and bears a message that change is certainly coming – the future starts now.
“Doing what’s expected isn’t enough for me. I’ve taken chances to put myself in a position to be successful and I’m hungry for more. I want to be true to who I am, even if that means taking risks or doing things different from the status quo or what other people expect,” Harden said. “Wanting to be the best – that comes with hard work, focus and making sure I’m always growing my game. It’s a credit to my time in Houston and I’m just trying to enjoy the moment, but I still have to remember how I got here and all the hard work it took.”
“After meeting with adidas I knew we could create something people won’t see coming. They want to celebrate me for who I am and what I stand for. They want to help me be closer to my fans, tell my story and make incredible products together. This is my chance to do something that can’t be done anywhere else. I think of myself as a creator on the court and I’ve built a game different than any other player in the league. I see an opportunity to become one of the best players in the world – adidas is the partner who will help me get there. I can’t wait to get started.”
Although he was wearing other brands leading up to last Thursday, it’s safe to say that we’ll be seeing James rock some pretty dope adidas pairs over the next few years. On court, James will be wearing the Crazylight Boost 2015 in various Rockets colorways.