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IT’S DAME TIME: adidas DAME 4

Posted on Oct 5, 2017 in Adidas |

What do you do when half of the best players from the Eastern Conference change zip codes closer to your neck of the woods? With an already stacked list of the best guards in the A, how can you ever make the All-Star team?

When you’re Damian Lillard, this is all too familiar. So what you do is put your head down and go to work. So what do you do when you’re the brand that keeps Dame focused to get the job done? You bless him with the Dame 4.

Damian Lillard’s fourth signature shoe with adidas is set to release tomorrow, October 6th, at adidas stores and stockists. The shoe features a sock-like fit while using a full-length Bounce cushioning for that extra support and bounce. The wavy design on the midsole is a nod to Lillard’s musical career as Dame Dolla. The first colorway features the Blazers’ colors, and the shoe’s peppered with details surrounding Lillard. YKWTII is found on the heel which translates to “You Know What Time It Is”, and a “Dame Certified” patch on the sockliner with the motto “Patience Persistence Purpose” which reflects Dame’s attitude.

Paying respect to Dame’s journey from Oakland to Portland, Dame 4 captures Dame’s most influential moments on the court with signature time stamps etched across the lace-band:

35.12 – Breakout game stats that put Damian on coaches’ maps in high school
25.6.4 – Nation-leading stats that got Dame noticed during his final season at Weber State
6 – Selected as the No. 6 overall pick and averaged 19 points, 6.5 assists and 3.1 rebounds per game to earn 2013 Rookie of the Year
0.9 – With just .9 seconds remaining on the clock, Dame drained a game-winning three-pointer at the buzzer in 2014 and Dame Time was officially born
0 – 0% chance critics gave Dame on his journey from Oakland to Ogden to Oregon

The white/gum colorway dubbed “Legacy” is set to release later this October.