ALL-STAR RECAP: #adidasInTheQuarter

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We’ve been a couple of weeks removed from the 2014 NBA All-Star Weekend and I finally had the time to go through all the images from the events I was able to attend. Over the next couple of weeks, we’ll be featuring the things that weren’t on blast  and some behind the scenes efforts that you might’ve missed out on. First up is the retail space adidas had located in the French Quarter, which they aptly posted on social media with the hashtag #adidasInTheQuarter. The two-floor space housed a lot of the All-Star apparel and footwear, as well as an exhibit of the previous All-Star uniforms created by the 3 Stripes.

#adidasInTheQuarter also was the venue for exclusive shoe releases as well as athlete/artist appearances for the public. Over the weekend, they launched the adidas All-Star Pack (Crazy 1, Crazy 8, Crazy 97, Howard 4, CrazyQuick 2), other special colorways for the Crazy 1/8/97, the re-stock of the Mutombo Hi, the Blueprint Pack (Crazy 8 and the Jabbar Hi), as well as pairs from the Jeremy Scott line and 2Chainz’ 2 Good 2 be T.R.U. Top Ten Hi.

As the first floor carried most of the NBA, All-Star Gear, and exclusive footwear, the 2nd floor offered a lot of adidas Basketball, Originals apparel and footwear. #adidasInTheQuarter was also the venue for fans to line up for tickets to the concert at the House of Blues.#adidasInTheQuarter was just one of the many activations done by the brand for All-Star Weekend.

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